Articles
Thought Leadership
Ideas matter when they move beyond individuals and reach wider audiences.
I have written articles, given interviews, and spoken on panels about building strong brands, marketing, banking, wealth management, capital markets, financial literacy, and leadership. I believe ideas become powerful when they travel.
Investing in the Age of AI: Intelligence and Judgment
Topic: Investor participation A few years ago, a newly appointed...
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Where Savings Meet Ambition: What a Stock Exchange Taught Me About Economies
Topic: Capital markets On the morning of December 8, 2023,...
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Comprehension Before Capital: What Teaching Money Has Taught Me
Topic: Financial literacy Some years ago, after an investor workshop...
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Women and Finance: From Access to Independence
Topic: Women & finance Every March at the Pakistan Stock...
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Marketing Transformation in Banking: From Visibility to Value
Topic: Marketing transformation in banking At UBL Fund Managers, we...
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Strategic marketing leader Raeda Latif explains how brand equity compounds when a narrative repeats across decades of ordinary exposure.
Stories fade because they’re designed for campaign cycles and then...
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Why Brands Fail at Storytelling and Culture Never Does
Storytelling has become the marketing industry’s favourite promise, the tool...
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‘PSX is top financing platform for govt, private sector’
KARACHI: The Pakistan Stock Exchange (PSX) has evolved into a...
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“Raeda Latif Explores the Role of Digital Innovation in Shaping PSX’s Future” — Interview on strategy, financial literacy, digital programs & capital markets outreach.
In an engaging interview, Ms. Raeda Latif, who has been...
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To branch or not to branch: Pakistan’s banking dilemma in the age of phygital
Once upon a time, a bank branch was a temple...
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Auntpreneur Global Investment Dialogue Standard Chartered Pakistan
What a pleasure to spend time with clients and colleagues...
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Inclusive financial literacy
In Pakistan, women’s inclusion in the economy remains alarmingly low....
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Design as the Soul of a Nation: The Legacy of Imran Mir
Longtrepreneur continues to bring the best-in-class tech and business leaders to...
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A Step Forward Towards Financial Empowerment – Aurora
In April 2025, the State Bank of Pakistan (SBP), in...
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Pakistan Stock Exchange (PSX) has launched a Text-to-Speech feature on its website Raeda Latif
PSX Chief Marketing & Business Development Officer, emphasized PSX’s commitment...
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Policy with purpose: Backing FOB to boost dollar reserves
Pakistan can add $5 billion to its coffers, which is...
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The one share marketable lot
Recently, Pakistan Stock Exchange (PSX) introduced the one-share marketable lot...
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Corporate Governance and Brand Failure
As I sat with some senior members from Pakistan’s marketing...
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Raeda Latif Appointed Executive Director – Country Head, CABM Pakistan at Standard Chartered
Raeda Latif has taken on the role of Executive Director...
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The Power of Reframing – Marketing – Aurora
Reframing isn’t just a marketing tactic – it’s a game-changer....
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Raeda Latif makes a career move
Raeda Latif has stepped into the role of Executive Director...
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Unlocking the Potential of Stock Splits
Corporate actions are important in shaping investor sentiment and activating...
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The rise of Shariah-compliant investments
Our society naturally gravitates towards religious values, influencing multiple aspects...
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Identifying Pakistan’s thought leaders
Thought leadership has emerged as a crucial mantra for today’s...
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Why many female entrepreneurs feel nervous handling financial matters of their business? Watch Part2
Raeda Latif speaks about importance of women entrepreneurs handling their...
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Raeda Latif explores the Role of Digital Innovation in Shaping PSX’s Future.
In an engaging interview, Ms. Raeda Latif, who has been...
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The right investment choice at a time of inflation
Across much of the world, rising costs and inflation are...
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The how, why, and what of government debt securities
When it comes to investment instruments, the capital market of...
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PSX – A Historical Perspective
Pakistan Stock Exchange (PSX) is the national stock exchange of...
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Emaar and others Exploring IPO opportunity at PSX
KARACHI: Emaar Pakistan, the subsidiary of Dubai-based Emaar Properties, Pakistan’s...
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“Pakistan prepares to launch digital platform…” — Arab News — Raeda quoted regarding regulatory fintech innovation at PSX.
KARACHI: Pakistan’s equity market and securities watchdog are all set...
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How to earn millions – Opinion – Business Recorder
For many people, living the dream is the ultimate measure...
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How to earn millions – Opinion – Business Recorder
For many people, living the dream is the ultimate measure...
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Be wise and learn how to get wealthy
While growing up, you may be attracted towards buying many...
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How to enter the stock market electronically
In line with the Pakistan Stock Exchange’s (PSX) commitment to...
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Raeda Latif speaking at an occasion with Press
Pakistan Stock Exchange (PSX) is the equity and debt market...
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Sahulat Account: a simplified way to invest in PSX
Karachi: It has never been more important to save money...
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Keeping an Eye out while investing in PSX
We all want our hard-earned funds to grow and increase....
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Saving vs Investment – Home Love Lifestyle
We have grown up hearing the two terminologies of saving...
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PSX – A platform for debt issuance and listing
Companies can raise capital, essentially, in two main ways: through...
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The Final Step of your Business Journey
Running a business on any scale requires careful planning and...
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What is an ETF and how it functions?
An Exchange Traded Fund (ETF) is an investment instrument that...
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Mercantile exchange futures trading
LAHORE – Pakistan Mercantile Exchange has published the first of...
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Urdu dictionary on futures trading published
LAHORE:Pakistan Mercantile Exchange (PMEX) has published a first of its...
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PMEX introduces Urdu dictionary on Futures Trading – Business & Finance – Business Recorder
LAHORE: Pakistan Mercantile Exchange (PMEX) published the first of its...
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Coming Soon
Detailed case studies in preparation.
In the meantime, explore the broader body of work across thought leadership, public conversations, and institutional milestones.